TRANSLATION SERVICES FOR COMPANIES IN THE CULTURAL SECTOR
In today’s globalised world, where information is just a click away and audiences are becoming more educated and demanding, the cultural sector is more diverse and vibrant than ever.
CULTURAL TRANSLATION IS AUTHENTICITY
Cultural translation spans a vast array of content across various disciplines: art, history, literature, philosophy, music, theatre, cinema, linguistics, science, anthropology… The list is almost endless!
Did you know that 37% of all trips worldwide are made for cultural reasons? And did you know that 72.4% of consumers prefer to buy products and services written in their own language? (Sources: World Tourism Organization and Common Sense Advisory)
As a company or organisation in the cultural sector, you can harness this opportunity to engage with your users and expand your reach to new audiences and demographics. The most effective approach is by speaking the language of your visitors. However, offering an artistic or cultural translation goes beyond simply converting content from one language to another; it needs to be authentic and have a natural and smooth flow, enriching the experience for each audience.
CULTURAL TRANSLATION IS SPECIALISED EXPERTISE
For expertise, authenticity and effective engagement with your audience, you require a linguistic partner with a comprehensive understanding of your sector:
CULTURAL TRANSLATION MEANS RISING TO EVERY CHALLENGE
A multilingual project in the cultural sector may call for one or several language solutions:
CULTURAL TRANSLATION IS CONTENT
The documentation associated with the cultural and art sectors is as vast as it is specific, tailored to the sporadic or recurring needs of each company or organisation:
- Promotional material
- Tourist guides
- Websites
- Blogs
- Audio guides and mobile applications
- Leaflets
- Tour and activity descriptions
- Temporary and permanent exhibitions
- Exhibition catalogues and publications
- Videos and other audiovisual materials
- Information panels
- Educational material
- Periodic publications
- Digital newsletters
- Press releases
- Annual reports
- Strategic plans
CULTURAL TRANSLATION IS A GUARANTEE OF QUALITY
Because it equates to specialised translation carried out by native, professional cultural translators with expertise in various fields of knowledge, ensuring:
Specialised Knowledge
Our expert cultural translators have an in-depth understanding of both the source and target languages and their respective cultures. With extensive terminological and contextual expertise across various cultural disciplines and fields, we ensure accurate and meticulous translations that preserve the original message’s richness and nuances.
Cultural Adaptation
Every field of knowledge and each language has unique characteristics and sensitivities. Our cultural translators go beyond word-for-word translation to ensure content is culturally adapted for the target audience. This includes considering cultural references, customs, specific terminology and the audience’s unique needs, providing an authentic and enriching cultural experience.
Quality and Coherence
Our professional cultural translators ensure terminological and stylistic coherence. By using glossaries and translation memories tailored to various humanities and social sciences disciplines, we guarantee that relevant terms are translated accurately and consistently across all materials. This approach upholds the organisation’s linguistic identity while strengthening its reputation for rigour and professionalism.
Understanding of Audiences
Delivering precise and engaging information in the users’ language significantly enhances their cultural experience. This deeper connection with the audience fosters increased participation and engagement.
Differentiation and Reach
In a diverse cultural market, specialised translation provides a distinct advantage and extends the cultural organisation’s international reach. High-quality multilingual content makes cultural companies and organisations more visible and appealing, attracting potential audiences and fostering collaborations beyond their borders.
